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DESCRIPTION:Click for Latest Location Information: http://edw2024.dataversi
 ty.net/sessionPop.cfm?confid=159&proposalid=15118\nStudies show that invest
 ors favor companies that demonstrate data-driven behaviors, and even more s
 o, companies that productize their data. IT and business executives may tal
 k about data as one of their most important assets, but few wield it like o
 ne.\n\nBecoming data-driven is more than self-service or advanced analytics
 . It’s about measurable outcomes and it starts with identifying innov
 ative and easy-to-generate new value streams from your (and others') da
 ta assets. Fortunately, data has unique economic qualities compared to othe
 r assets that enable it to be refined, integrated, packaged, and deployed i
 n infinite ways. Unfortunately, however, most organizations have no defined
  process or function for monetizing their data.\n\nIn this workshop, Mr. La
 ney guides attendees through his formal approach to ideation, feasibility a
 ssessment, economic analysis, and the design, development, and support of d
 ata products and services. Participants will work together to generate and 
 assess real ideas for their own businesses.\n\n
 How to take advantage of data’s unique economic characteristics\n
 Techniques for generating innovative ideas for data and analytics\n
 Who to involve in these ideation sessions\n
 How to identify the wants and needs of a full range of potential users, buy
 ers, and stakeholders\n
 How to adapt data monetization ideas from other industries\n
 How to consider data products and services augmenting your own data with a 
 variety of external data sources\n
 How to test ideas on a spectrum of feasibility characteristics\n
 How to package and price data products and services in different ways\n\n
DTSTART:20240325T124500
SUMMARY:T14: Why and How to Monetize Your Organization's Data
DTEND:20240325T155959
LOCATION: See Description
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